Recently Kathy of a Delightsome Life asked us to share some on blogging and how we do it, we thought we’d share our post here with you today.
Believe it or not the number one question we get asked about our blog At The Picket Fence is not…”how do you come up with projects?” or “how did you get sponsors or advertisers?”
The concept of multiple blog authors is still relatively new in the blogging community. Blogs originally were a platform for people to share their personal lives, most likely with friends and family so therefore it was a natural extension to be a “one woman or man show.” But, there has slowly been an evolution to multiple author or contributor blogs. For us this was a fabulous concept!
Here are a few pluses about blogging together: two brains for the price of one. double the available content. a person to automatically get to vent to, collaborate with and bounce ideas off of. a division of the labor i.e. writing posts, responding to questions and emails, working with sponsors and advertisers and communicating through social media.
Here are the minuses: lack of spontaneity. having to compromise. sharing of the income generated from the blog.
As you can see in our eyes the pluses far out way the negatives! And the added and best bonus:
Getting to work everyday with your sister who lives across the country!
So HOW then do we make this work daily for us? Well, we thought it would be fun to share a day in the life of our blog!
so with a three hour difference we can cover a large portion of the day with regards to our blogging business!
Most days Heather will wake up, have coffee, have some more coffee…and fire up the computer. The first thing she does is either publish that mornings post (usually between 8-9 am) while Vanessa is still snuggled in bed with visions of posts dancing in her head… If there is a post up from the night before that will still be the featured post for that day, Heather will go into edit and update the date and time and update the post. This brings the post back up to the top of people’s blogging dashboards and readers.
Next, Heather will check emails and categorize them in our At The Picket Fence Gmail account. This is our main account for our blog, and we both have access to it online and on our phones. With a quick scan she deletes any spammy emails, categorizes emails into their respective folders: sponsors, giveaway requests, post questions, BlogHer emails etc. She makes sure to mark any for Vanessa specifically as “unread” and starts them so she’ll see them when she gets online.
After addressing any emails that need immediate responses. Heather switches over to our special email address where all of our comments are sent. We decided awhile back that having two email addresses one a general and one a comment only helped us from “losing” emails from sponsors, advertisers and business opportunities among the comments.Heather scans quickly the comments looking for questions to answer or comments that need a direct reply.
Now, it’s time to connect with our Facebook Friends.
We have been blessed to have so many wonderful Facebook friends (almost as many as blog followers) so we work hard to cultivate the community over there! In fact, it’s a great way to connect with us on a more personal level, so we encourage all of our blog friends to also join us over there. We try each morning to share an inspirational or funny quote, picture, etc. We also make sure to link up our blog post for the day. We check for any private messages or new likes who have left comments and respond to those directly.
We also make sure we are utilizing all of the great resources provided by social media platforms by having our Facebook updates all post on our Twitter account automatically. While we are in our Facebook Page account we take a quick moment to scan the pages we follow to make sure we leave comments, like status updates, etc. This not only creates a sense of community but also increases our edgerank (i.e. how Facebook sees our importance) because Facebook likes interaction.
At this point in the morning, Heather’s coffee has run out and it’s time to focus on “real life” for a few hours. Vanessa is now up and at ‘em with her family.
Vanessa usually jumps on the email first thing to check for new comments, and to address her emails. She is our “email cleaner” she is good about keeping us from being overwhelmed with emails in our in box! She also will often get on Facebook as well and post something from her. Usually something funny or cute her kiddos have done…and they are VERY funny and cute. (says their Aunt Heather…grin!)
Often Vanessa will send a quick text to Heather letting her know she’s up and to touch base on something while getting her family around for the morning. We do A LOT of texting!!
Texting saves our bacon when it comes to our blog. No matter where we are or what we’re doing we know we can communicate with each other.
Some of our text go like this: “Yikes! I forgot to put the linkytool link in the party! Can you fix that real quick I’m not at home!!” or “OMG you’re post today is so fabulous! I LOVE your photos!” maybe a “did YOU see the email we just got?!” or “Can you do a Facebook update I forgot?”
At some point in the day, we will have a phone conversation. This usually consists of working through our calendar and scheduling posts or discussing working with a new sponsor, etc.
When blogging together an online calendar is a lifesaver! We use our Google calendar because it is attached to our Gmail. It’s easy to click over and go over the calendar together and fill in our posts, giveaways, etc. We then schedule reminders to our Gmail to help keep us on track. On our calendar we schedule posts, sponsor shout-outs, giveaways, and keep track of our statistics.
Afternoons are reserved for both of us to work on projects, take photos and write posts. We also do lots of our post writing at night when our families are settled in for the evening. Afternoons are also when we will have a phone conversation to discuss sponsors, giveaways and advertisers. We often split responsibilities but we both are able to handle things like billing, tweaking the look of the blog and making sure we are visiting and making the blog rounds in our community.
Vanessa will get online in the late afternoon, while dinner is going on at Heather’s house, to refresh a post again. She will share features on Facebook, tweet some updates and answer emails. Evenings are always flexible at both our homes depending on what we have going on in our personal lives. Sometimes we are both online at the same time, emailing featuring, pinning, and tweeting. Sometimes only one of us is on. The nice thing is no matter what we can be PRESENT online connecting with our communities because there are TWO of us!
One fear we have had in this joint venture is a lack of personalization. We are one blog…but we are two sisters. We will often “sign” our Facebook updates, comments or tweets with our individual names so that others will know who they are talking to. We each have “blog friends” that we feel especially close to and have developed friendships with. We never want to lose who we uniquely are. We also each have special gifts, talents and subjects we feel strongly about and want our blog to reflect our individualism as well.
Vanessa has her amazing and very personal A Labor of the Heart Series…focusing on adoption and faith. Heather has written a Blogging 101 Series sharing her passion for blogging and helping new bloggers.
And then we have fun joint series we love working on together like our Behind the Blog Series. And of course our favorite part of the week…Inspiration Friday Party! Where we get to showcase other bloggers and bask in the fabulous talent out there in blogland!
As our day draws to a close, we often will spend a few moments pinning and repining on Pinterest, which is a fun way to end the evening or tweeting with our friends. We both have Pinterest and Twitter apps on our phones which makes this easy to do without having to be in front of a computer. Vanessa will often refresh a post one more time in the evening, or do a few more shout-outs on Facebook, making sure we are connecting with our friends in all time zones.
And then it’s time for bed…where often our most creative ideas and blog ideas come to us when our brains are resting…which might generate one more late night text…”Hey I just had the most amazing idea…remind me in the morning to tell you!!”
Besides are blog we also have several other collaborative projects. We are both monthly guest contributors to Houzz.com as well as recently brought aboard as HomeTalk Ambassadors. Needless to say we’ve developed an even closer relationship over our blog. It’s a business…but we are SISTERS and that always comes first!
very glad to have stumbled upon you two! I just joined hometalk! I am a new blogger, blog about family, life, home and decor!
http://www.recreateanddecorate.com
You girls are just amazing! I am so happy that even though you are separated by the miles that are between you, you still get to work on this amazing blog together! And, it truly is amazing! I have been inspired and encouraged more times than I can count!
Thanks for sharing the behind the scenes…. Because I was one of your readers that thought, “how in the world to they do this??” now I know 🙂
I hope you BOTH have a great week 🙂
Sounds like you girls have it together! Not that anyone doubted that. It’s fun to get to see behind the scenes 🙂
What you do works and that’s the only thing that matters…..besides the sisterhood.
That was SO interesting to read! I too have wondered, how the 2 of you managed one blog together. I’ve always been intrigued by how you do this as sisters, because the idea of working with someone in a creative business, has always appealed to me, and I also envy the close relationship you have as sisters. Sounds like you’ve got a great system down!
Vanessa, I read your entire adoption story yesterday. You wrote it so beautifully, and I was completely lost in it. I can’t tell you how many tears I wiped off my cheeks, shed from various emotions throughout your story. What really stuck with me, was how you mentioned (in your own words) that people say ‘babies are such a gift’, and how deep your gratitude is, when your child truly WAS gifted to you. You put it much more beautifully, but it really touched me in a profound way, to think about that. I was happy I came over to read it.
Keep blogging on, Girls! And keep treasuring the beautiful relationship you have as sisters. THAT is a gift too, when you have a sister that loves you enough.
I think it is pretty fantastic. I actually wish my sister and I could do this together. It is nice to be a team, collaborate and come up with fun fresh material. My sister however, works full time and can barely even read my blog. You girls are doing a rockin job. In fact, I remember when you first merged I was wondering how it would all pan out, obviously very GOOD!~:) XO
I wish I had a sister to do this with. I think it’s so super how the two of you work together so seamlessly. I enjoy your blog on a daily basis and am so honored to be able to call you my friends.
I LOVE this post! It comes through in your blog that you guys have so much fun together 🙂
I think the two of you gals are just fabulous!
I love reading and seeing your different perspectives and the way you blend it all together so seamlessly.
Hugs,
Anne
I love the way you two work together. If I could get a certain sister of mine to blog with me, I would.
As if we don’t spend enough time together…
Good grief.
This was so fun to read! I love how you can stay so connected and work together even though you are miles and miles apart. And you are working like crazy! 🙂
You guys really have it worked out to a T! It’s nice, too, that the blog keeps you so close. Really gun post to read!
Stacy
PS – LOVE the photo of you both at the end!!!
You two are a great team, a great “sister act”…Your blog and “business” is successful because of your extraordinary, wonderful relationship and commitment to each other and your families…You can tell through your blog that you two genuinely enjoy what you are doing, thus the success…your creativity and sincerity are a blessing to us all!….Great post!
Awesome post! Wonderful that the two of you can blog together and bond! The fact that you can do this together and spend more time with family is key!!!! Have a wonderful week.
OXXO
Kristin
Great job, ladies!
You make a fabulous team!
I’m exhausted just READING about what you do! You are both so good at your craft and it shows in every aspect of your fabulous blog!
You guys are awesome, love this! You work so great together…do you need an older sister 😉
You forgot to mention that you call your mother every single day to run all your ideas by her! Yeah, right!
Great job! Love you girls!
Mom
Proud Mom 🙂 and why not!!
Girls, this is one of my favorite posts! I could actually see both of you working on your blog while reading what is written. I am not sure who wrote this (does that even matter!!) but all I know is i LOVED it! Thanks for the insight! That was really inspiring!
This is such an awesome post and certainly is a reflection of you two sweet gals that I met at Haven. One word comes to mind…genuine. Oh, and thanks again Heather, for saving me from that strange man (aka my husband) on Friday night in Atlanta!
This was one of your best posts. I wondered, but never asked…..and it is a great testament to making work *work* with someone you love.
~Bliss~
Wow, what a fabulous post and you two are so amazingly organized! I can’t get myself organized and I’m only one person …
Love the refresh idea too. I’m going to look into how I can do that …
🙂
Linda
Excellent!
Vanessa, those are precious! going to have to remember that idea so can do it with Little Man and Little Sir when they are old enough. That would keep them nearby even when they have .
good information sharing thanks for posting the news.
I’m gone to tell my little brother, that he should also go
to see this webpage on regular basis to get updated from latest news.
This post was so helpful! My sister, best friend, and I are starting a blog together. We actually had personal blogs that we couldn’t keep up with because it was so time consuming. We decided to join our efforts to make the work load more manageable. (You actually visited our personal blogs in the past! Years ago. We would link to your parties and you featured us on Inspiration Fridays: http://www.thepreciouslittlethingsinlife.blogspot.com and http://www.thepeartreecottage.blogspot.com) My question is in regards to money and taxes. How do ya’ll manage this aspect of your blogging business? How do you file your taxes? Do you have a joint business account? How do you split the profits? Do you pay your regular contributors? Sorry, so many questions! This post is so old, I’m not even sure if you’ll see this comment. If you’ve already written on this topic, would you be so kind as to provide me with a link to the specific post? If not, would you consider writing a post about this? There is very little information out there for “shared” blogs. Thank you so much!